The Newest Concha Craze: Hot Cheetos Conchas


It seems like everyone has gone concha crazy; Unicorn conchas, concha cupcakes, concha plushies and even concha clothing. It was only a matter of time before we saw two powerful trends merge to make the ultimate Instagram worthy temptation: Hot Cheetos Conchas. Yes, friends, you can now get your sweet and spicy fix all in the same place and a picture worthy of your IG feed.

Panaderia Alicia in Delano, California was one of the first on the scene with the Hot Cheetos Concha, and we sat down with them to talk about everything from childhood nostalgia to getting the sweet and spicy balance just right.

Let’s talk about conchas, why have they become so trendy?

Conchas have been made trendy by millennials, because they bring a sense of nostalgia that reconnect us to our childhood. I think they bring a sense of comfort to taste, smell and see foods that remind us of our abuelos or early Saturday mornings with our parents. Our bakery is named after our maternal grandmother whose recipe we still use today. 

Why did you decide to make a Hot Cheeto Concha?

We just recently started to get creative with our conchas and honestly, we jumped on the Hot Cheetos craze like everyone else. There’s Hot Cheetos on everything now, even Forever 21 has Hot Cheetos clothing! We figured why not us? Mix the old with new – we’re having fun with it.

Hot Cheetos and sweets don’t usually go together – what is it about this flavor combo that works?

It was trial and error at first to get the right balance of sweet and spicy. Our conchas are known for the very unique and fresh flavor so we didn’t want to change that. It was getting the right balance of the Hot Cheetos without over powering the sweetness of the concha. Honestly, it’s not different from having a jalapeño margarita or a spicy chocolate bar. For those who like that sweet and spicy flavor combo it’s sure to satisfy. 

We have the traditional chocolate and vanilla conchas for that old school flavor. During our recent creative streak after the Hot Cheetos concha we’ve added Mazapan and Oreo Cookie flavored conchas. The requests keep coming in for those flavors, so we are definitely seeing the interest for new flavors rise.

What is the perfect Hot Cheeto concha pairing?

We think an ice-cold Coke (Mexican Coke is even better) with the Hot Cheetos Concha really hits the spot. The richer dark flavors of hot chocolate especially Abuelita Hot Chocolate also enhance the flavor combination.

What other flavors do you offer? Is there a lot of demand for the flavored conchas?

We have the traditional chocolate and vanilla conchas for that old school flavor. During our recent creative streak after the Hot Cheetos concha we’ve added Mazapan and Oreo Cookie flavored conchas. The requests keep coming in for those flavors, so we are definitely seeing the interest for new flavors rise.


Cover image credit: Panaderia Alicia

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